At Classic Rock, AC/DC (And The '80s) Gain Current-cy
Entry by Sean Ross
It started a year ago with AC/DC. The client was an upper-demo Classic Rock station that verged on Classic Hits. But they'd thrown a few more AC/DC songs in the test this time and suddenly we were staring at an AC/DC song that wasn't "You Shook Me All Night Long" on the first page. Everybody knew that "You Shook Me" had become an all-ages party song staple at weddings and bar mitzvahs, no longer considered edgy in any way. But "Highway to Hell" hardly seemed to have become that.
Since then, we've seen a pretty wide spread of AC/DC songs start to come back strongly in Classic Rock music tests - sometimes five or six titles with fairly similar scores at a given station. And while that band has had a renewed cachet lately -- used heavily in TV commercials and channeled by multiple newer acts for several years now - their graduation from peripheral act with one mass-appeal song to a more mainstream artist is just one indication that the boundaries of Classic Rock might finally be shifting a little.